Hamleys' highly anticipated Christmas event didn't live up to the hype.
You would think that London’s most famous toy store would know how to pull out all the stops for a family-friendly day of entertainment. Unfortunately, according to the feedback from local parents, the annual Hamleys Toy Parade along Regent Street was something of a letdown this year.
The event took place on Sunday November 19 and is a highly anticipated family event in London’s calendar as it offers children the chance to see their favourite toy characters come to life with opportunities to meet and greet their heroes. However, due to poor organisation on the day, the event simply didn’t live up to the hype.
One parent noted that the event seemed under-staffed and over-populated to the point she and her family couldn’t physically move on the pavement. Crowd management seemed to be non-existent with people pushing and shoving their way through, while the queues to see some of the characters were impossible to navigate.
Even the VIP area, where you would expect to secure an enjoyable experience, wasn’t properly manned. As a result, it ceased to exist as everyone was pushing their way in!
Another of our parents commented on the difference between this year and last year, describing the 2016 parade as “an amazing time”. While she did have the pleasure of meeting Paddington this year, she described the rest of the day as “madness” and “chaos”. In fact, it sounds like some areas were downright dangerous!
The families we spoke to also noticed the parade and events seemed to be cut short - possibly because it was so over-crowded and the day wasn’t going to plan. While any parent would expect the Hamleys Toy Parade to be busy and fairly hectic, it’s also fair to assume that proper crowd control will be in place at such an iconic and popular family event.
Let’s hope the organisers learn from their mistakes this year and Hamleys Toy Parade is back on top in 2018!
Publish date: 20/11/2017 09:00 AM Fiona Leake
Source : https://www.familiesonline.co.uk/local/city-of-london/in-the-know/hamleys-christmas-parade-was-an-epic-fail